Michelle Thompson

+1 (917) 555-4321｜thompson@gmail.com｜New York, NY, USA

EDUCATION

New York University (NYU)

Media, Culture, and Communication Master

2020.09-2023.06

University of California, Los Angeles (UCLA)

Film and Television Bacholer

2016.09-2020.06

WORK EXPERIENCE

NeuralSync AI Inc. (San Francisco, CA)

Product Marketing Manager

2024.5-Present

·Executed a full-funnel AI content marketing strategy:

Led AI product content strategy across digital channels (LinkedIn, Medium, YouTube, Twitter), integrating generative AI tools (e.g., ChatGPT, Runway) to produce 100+ original articles and videos with 80K+ total impressions.

·Built and optimized user acquisition and conversion systems:

Built user segmentation and membership funnel from the ground up; conducted A/B testing to optimize targeting, resulting in 120K+ sign-ups and a 65% MoM increase in paid conversions.

·Led high-impact cross-channel campaigns:

Planned and launched 10+ cross-platform campaigns, including an “AI Storytelling Contest” with 2.5M+ reach, collaborating with tech influencers and achieving a 280% improvement in conversion rate.

VisionVerse XR (London, UK)

Global Community & Content Manager

2022.10-2024.04

·Built a global social media ecosystem from the ground up:

Established and managed official global social media presence (Twitter, Instagram, YouTube, TikTok), coordinating a “VR Creator Challenge” and 12 livestream showcases. Partnered with 300+ influencers, driving 35M+ impressions and increasing DAU by 40%.

·Transformed community engagement into actionable product insights:

Developed and moderated a Discord community (10K+ members); analyzed user feedback and generated 25+ user insight reports that directly informed feature development and marketing direction.

L’Oréal (UK)

Brand Marketing Intern, YSL Beauty

2022.06-2022.10

·Executed high-impact brand activations targeting premium audiences:

Organized luxury brand activation campaigns, including YSL x LEGO Art Exhibition; collaborated with UK-based beauty creators on Instagram and TikTok, generating 150K+ engagements and increasing loyalty program sign-ups by 18%.

ByteDance(Dublin, Ireland)

Content Operations Intern, TikTok Global

2022.03-2022.06

·Led short-form video production and creator collaboration across global markets:

Worked with niche creator communities across lifestyle, gaming, and education categories; managed end-to-end short-form video campaigns. Produced 120 original videos for the Creator Academy series with over 200K cumulative views across Southeast Asia and Latin America.

CORE COMPETENCIES

·Campaign Strategy & Execution:

Spearheaded 10+ global campaigns with high-impact KPIs (up to 2.5M impressions, 3x ROI improvement).

·Data-Driven Marketing:

Skilled in GA4, SEO/SEM strategy, user funnel optimization, cohort analysis, and performance dashboards.

·Cross-Functional Collaboration:

Led multi-team initiatives across product, design, and engineering to deliver cohesive user growth and engagement experiences.

SKILLS & CERTIFICATIONS

·Marketing Tools:

HubSpot, Google Analytics 4, Notion, Tableau, Buffer, SEMrush

·AI & Content:

ChatGPT, Midjourney, Canva, Figma

·Languages:

English (Native), French (Conversational)

·Certifications:

Google Ads Search Certification, HubSpot Content Marketing Certification, Meta Certified Digital Marketing Associate