Meta
Q2 Product Operations Summary
April to June 2025
PRESENTER: XXX
DATE: 2025.06.10
Contents
Executive Summary
OKRs & KPI Progress
Feature Rollouts
Key Metrics
User Engagement Initiatives
Cross-Team Collaboration
Challenges & Resolutions
Next Quarter Plans
appendix
Executive Summary
Major Achievements
Product Launch
Successfully launched Meta Horizon Spaces 2.0 to all US users.
DAU Growth
DAU for Meta Horizon grew by 22% QoQ, reaching 1.4M DAU.
Retention Improvement
Retention Day-7 improved from 26% to 31% post-onboarding revamp.
Developer Partnership
Partnered with Oculus SDK team to streamline 3rd-party developer integration.
OKRs & KPI Progress
Objective
KPI Target
Actual (Q2)
Status
Launch Horizon Spaces 2.0
June 2025
✅ June 12
✅ Done
Improve D7 Retention
+5%
+5.2% (Hit)
✅ Good
Grow Horizon DAU
+20%
+22%
✅ Exceed
Increase developer SDK adoption
+15%
+11%
⚠️ Partial
Feature Rollouts
Meta Horizon Spaces 2.0
• Rolled out to
100% US users
on June 12
• Key enhancements: spatial audio upgrade, easier friend invites, UI redesign
• Beta testing conversion:
63%
opted-in to public release
• Collected
>1,200
qualitative feedback entries through in-VR survey
Onboarding Flow Revamp
• Simplified steps from
6 → 4
screens
• Integrated avatar customization in Step 2
• A/B tested across
100K
users
• D1 retention
↑ 11.7%
, D7
↑ 5.2%
Key Metrics
DAU (Meta Horizon)
DAU for Meta Horizon increased to 1.4M from 1.15M.
Weekly Active Users (WAU)
Weekly Active Users rose from 3.3M to 3.9M.
D7 Retention
D7 Retention improved to 31.3% from 26.1%.
Avg Session Time
Average Session Time increased from 16.4 minutes to 18.7 minutes.
SDK Integration Rate (External Devs)
SDK Integration Rate improved from 62 to 69 projects.
User Engagement Initiatives
Meta Horizon Events
Hosted
2 events with 12,000
average attendees.
Creator Partnerships
Collaborated with
5 creators
for exclusive VR content.
Gamified Onboarding
Improved onboarding completion by
19%.
Cross-Team Collaboration
Weekly OKR Syncs
Conducted weekly OKR syncs with Reality Labs product and data teams to ensure alignment on objectives and key results.
Joint Triage System
Implemented a joint triage system with engineering to efficiently address SDK integration bugs and enhance product quality.
Legal & Trust Support
Provided support to legal and trust teams in developing new user moderation features for improved safety.
Global Research Sprint
Conducted a global research sprint with EMEA teams to test market fit and gather valuable insights.
Challenges & Resolutions
Challenge
Root Cause
Resolution
Drop-off at onboarding step 3
Overwhelming avatar setup
Moved customization to step 2
Delayed SDK documentation updates
Lack of bandwidth from DevRel
Prioritized docs via 2-week sprint
Low engagement in Tier-2 markets (LATAM)
Poor localization, high latency issues
Rolled out edge-node improvements
Next Quarter Plans
Top Priorities for Q3 2025
Launch Horizon Parties
Initiate the beta launch of the new feature.
Expand Onboarding
Localize onboarding processes for EU markets.
Improve Retention
Implement re-engagement strategies via notifications.
SDK Documentation
Complete the rollout of SDK 2.0 documentation.
Run Horizon Hackathon
Organize a hackathon for external creators in August.
Appendix
User Research Summary
LINK 1
Technical Assessment Report
Evaluation provided by Tech Ops team.
LINK 2
Content Strategy Roadmap
Plan developed in cooperation with Creator team.
LINK 3
Thank you
for your attention
For any questions or further information, please contact: xxxxx@gmail.com