TrashLance: Kenya Waste Management system
01
The Problem
Problem Statement
Kenya faces significant waste management challenges:
Poor coordination between citizens and collectors
Illegal dumping due to lack of proper disposal options
No incentives for proper waste disposal
Weak enforcement against environmental violations
Kenya's Waste Management Crisis
Over 22,000 tons of waste generated daily; only 40% is collected.
Overflowing landfills, illegal dumping, and pollution threaten public health and the environment.
Lack of efficient recycling and waste separation systems.
Urbanization and population growth are worsening the crisis.
Solution
A tech-driven platform for efficient waste collection, recycling, and community engagement.
Mobile responsive for households and businesses to schedule pickups, track recycling, and earn rewards.
Partnerships with local recyclers and waste processors.
Data analytics for municipalities to optimize waste management.
Streamlined pickup request system with trust-building features
Flexible pricing for different collection schedules (weekly, monthly)
Government monitoring dashboard for illegal dumping
Community engagement through points and leaderboards
Freemium model with optional premium features for collectors
03
Market Opportunity
Market Opportunity
Urban population in Kenya: 15+ million and growing.
Waste management market in Kenya projected to experience robust growth by 2027.
Government and NGO focus on sustainability and circular economy.
Untapped potential in recycling and upcycling industries.
Target Users & Roles
User Type
Key Actions
Citizens
Report trash, request pickups, earn points, track collection status
Waste Collectors
Register with service types, set flexible pricing schedules, accept pickup requests, confirm disposal
Government Teams
Monitor illegal dumping alerts, dispatch cleanup crews, verify disposal sites
04
Business Model
Freemium with Multiple Revenue Streams
Free basic waste pickup for households.
Premium subscription for businesses (priority pickups, analytics, compliance reports).
Commission from recyclers for high-quality sorted waste.
Advertising and sponsorships from eco-friendly brands.
Data insights for municipalities and NGOs.
05
Revenue Projections
Revenue Projections
Year 1
Modest, proof-of-concept revenues
(pilot phase, limited to Nairobi)
Year 2
Substantial growth, broader market reach (expansion to 3 major cities)
Year 3
Exponential increase, major market capture (national rollout, B2B partnerships)
Success Metrics
Key Performance Indicators:
User registration growth (target: 100+ users)
Waste pickup requests submitted (target: 50+ requests)
Successful pickups completed (target: 30+ pickups)
Recurring pickup subscriptions (target: 10+ weekly/monthly subscribers)
User engagement (daily active users)
Geographic coverage (number of zones served)
Notification delivery rates (email + SMS success rates)
06
Technology Stack
Technology Stack
Frontend (React)
Backend (Node.js,express.js)
Database(mongodb)
Data Analytics
IoT Sensors for smart bins (optional, future phase)
07
Competitive Advantage
Competitive Advantage
First-mover in tech-enabled waste management in Kenya.
Strong partnerships with local recyclers and municipalities.
Gamified user experience to drive engagement.
Scalable, data-driven platform adaptable to other African markets.
Core Features (MVP)
For Citizens
Waste Reporting
Upload photos with location pins
Pickup Requests
View and select from nearby collectors with different pricing options
Real-time Tracking
Monitor collection status via email and SMS
Gamification
Earn points for reports and successful pickups
Leaderboard
Community ranking system
Core Features (MVP)
For Government
Monitoring Dashboard: View illegal dumping reports
Alert System: Receive email and SMS notifications for problem areas
Cleanup Coordination: Assign teams to priority zones
Contact
mercy andati || Full-stack developer
Email: andatimercy8@gmail.com
https://github.com/MercyAndati
contact
+254708491816
Thank You