Shakti: Empowering Rural Women Entrepreneurs

CONTENTS

Target Users + Value Proposition

Problem, Idea, Real-World Impact

Core Features

Base44

App Integrations

Workflow (How Shakti Works)

App Analytics

Why It Works for Rural India

1. Target Users + Value Proposition

Shakti is built specifically for:

Rural women entrepreneurs

Women with low digital literacy

Women running small home businesses (food, crafts, agriculture, tailoring, etc.)

Shakti helps women turn ideas into income using voice-first technology, AI mentorship, investor connections, and a simple marketplace.

2. Problem, Idea, Real-World Impact

Problem: Women in rural India lack access to investors, mentorship, visibility, business guidance, and digital tools. Idea: A voice-first, multilingual, AI-driven platform for posting ideas, improving pitch quality, matching with investors/mentors, learning business skills, and selling products. Impact:

Improves confidence

Enables financial independence

Expands market reach

Strengthens rural entrepreneurship

Builds a supportive digital sisterhood

3. Core Features

Voice-first idea posting (text / voice / video)

AI Pitch Trainer with real-time feedback

Smart investor/mentor matchmaking

Marketplace with Paytm/GPay

Learning Hub & resource center

Community Circles (Sisterhood groups)

Toll-free helpline for guidance

Low-network mode + multilingual support

AI chat feature which navigates you through the app with a single word

Powered by Base44

Base44 enables Shakti to run smoothly with:

AI orchestration + workflow automation

Secure authentication & PIN/OTP login

Media optimization for low bandwidth

Fast integration with external APIs

Base44 made Shakti faster, smarter, and easier to build at scale.

5. App Integrations

OpenAI (Whisper, GPT, Embeddings, Moderation)

WhatsApp Business API

Gemini

Paytm UPI & Google Pay UPI

Cloud storage for pitch videos

Google Maps & Geolocation

Base44 workflow engine

6. Workflow (How Shakti Works)

User logs in with Email/Phone number

User posts idea through voice/text

AI gives pitch feedback

Algorithm matches investors/mentors

User engages in community & learning

Marketplace sales begin

Analytics track progress

7. App Analytics

78% successful idea uploads

64% improved confidence

52% investor connections

41% product listings

91% recommendation rate

App Reviews &Workflow

8. Why It Works for Rural India

Voice-first interface

Multilingual support

Offline/low-network compatibility

Easy Navigation

Toll-free helpline

Easy navigation

Community-based motivation

Thank You