Tesla

Fast-Tracking

Sustainable

Energy

CONTENTS

01

Brand Story — Milestone Timeline

02

Mission & Values

03

Product Lineup

04

Energy Ecosystem

05

FSD & Autonomy

06

Key Data & 2025 Milestones

1.Brand Story

Founding of Tesla

Tesla was founded on July 1, 2003, by Martin Eberhard and Marc Tarpenning, named after physicist Nikola Tesla.

Elon Musk's Involvement

Elon Musk joined in 2004, leading the Series A round and eventually becoming CEO in 2008.

Tesla's Growth

From a Silicon Valley startup to the world's highest-valued automaker, Tesla's journey is defined by bold bets on technology and sustainability.

2. Mission & Values

Our Mission

Core Mission

Speed up the shift to sustainable energy—every product and decision aligns with this goal.

Openness

In 2014, Tesla open-sourced all patents, putting its mission first. In 2019, Musk reaffirmed that all EV patents are open.

Affordability

Tesla is committed to making electric vehicles accessible for every consumer at every price point.

Zero Emissions

Tesla EVs emit zero tailpipe pollutants, cutting transportation’s reliance on non-renewable energy.

OTA Innovation

Over-the-air software upgrades continuously improve vehicles after purchase — a Tesla gets better over time.

Core Values

01

02

03

04

Innovation

First

Minimalist

Design

Vertical

Integration

Safety as

Standard

3. Product Lineup

Tesla's vehicle portfolio spans from premium performance sedans to mass-market SUVs, rugged trucks, and next-generation robotaxis. Every model shares a common DNA: long range, over-the-air updates, and full integration with Tesla's autonomous driving stack. The lineup continues to expand in 2025 with refreshed variants and new segments.

4. Energy Ecosystem-Tesla Energy Products

Powerwall

Home battery storage system — stores solar energy for use day or night, provides backup power during grid outages, seamlessly integrates with rooftop solar panels.

Megapack

Utility-scale battery solution for grid operators and commercial users; Tesla's Shanghai Energy Gigafactory launched in April 2023 to accelerate global deployment.

Model YSupercharger Global Expansion

North America：Largest network; open to non-Tesla (NACS standard adopted)

Europe：Rapid growth amid EU EV adoption surge

China：Open pilot to non-Tesla NEVs launched Apr 2023

Asia-Pacific：Expanding in South Korea, Australia, Japan

Rest of World：India entry confirmed July 2025 (vehicles from Shanghai)

5.FSD & Autonomy

FSD v14 (2025)

Hardware 4.0 (HW4.0)

Vision-Only AI

Fleet Learning

Robotaxi Network

6. Key Data & 2025 Milestones

Annual Deliveries 2019–2025 (Bar Chart)

Year

Global Deliveries

YoY Change

2019

~367,500

— (baseline)

2020

~499,550

+36%

2021

~936,170

+87%

2022

~1,313,850

+40%

2023

~1,808,580

+38%

2024

~1,789,226

-1% (transition year)

2025

~1,636,000

-8.6%

Revenue Growth & 2025 Milestones

Metric

2024 Full-Year Revenue

2024 Q4 Revenue

2024 Q4 Vehicle Cost/Unit|

Model Y 2025

Model Y Europe 2025

China Feb 2025 Deliveries

India Market Entry

FSD v14 Launch|

Hollywood Tesla Restaurant

Cumulative Vehicles Produced

Data Point

$97.7B (+1% YoY)

$25.7B (+2% YoY)|

Below $35,000 = historical low_

Global best-selling EV for 3rd consecutive year

/#1 BEV in Europe with 149,805 registrations

38,206 units — +107% MoM rebound

July 2025 - vehicles shipped from Shanghai Gigafactory

2025 - most capable autonomous driving software released

Opened 2025 — brand experience flagship

Thanks