Industrial Fitness Gym Brand Heavy Metal

Design an industrial fitness gym brand identity built on raw strength, heavy metal, and no-nonsense training philosophy. The system includes a heavy-duty canvas duffel bag with a bold logo patch, a set of competition-grade bumper plates, a chalk block in a branded tin, a leather lifting belt, a training log book with heavy paper, and a steel water bottle with the gym's mantra. Art direction: Use gritty industrial photography with dramatic lighting and raw material textures. Across a wide horizontal frame, place the duffel bag and bumper plates on the left, the chalk tin and lifting belt across the center, and the training log and water bottle on the right. Light and palette: Iron gray, matte black, safety orange, chalk white, and steel silver. Build a coherent identity system with repeatable visual rules, refined mockups, consistent typography, and tactile production details. Keep the identity consistent across every asset; avoid copied marks, warped packaging, unreadable type, and redundant props.